CRAIG PORT SCENTS OUT SUCCESS WITH THE INTRODUCTION OF NEW FRAGRANCE

Cape Town, February 2008: Acclaimed Cape Town designer, Craig Port has expanded his business sphere to encompass a premium fragrance with the recent introduction of Paragon for Him and Her.

Port, known for his design, personal style and business capabilities, is among the first South African designers who have capitalized on the international trend of product diversification, which extends on successful and established lines.

“Introducing Paragon not only makes good business sense but affords me the opportunity to continually stretch my design boundaries, and I relished the challenge,” commented Port, “Paragon was three years in the making and although it was an unknown area, it was a thrill to learn and develop the product and I am so excited with the outcome.”

The word Paragon is defined as a model of excellence and perfection with no equal match, and this is reverberated in the fragrances which are available in 100ml bottles at a price point of R450.

Paragon for Him:

Subtle woody mix notes introduce you to P A R A G O N masculine, flowing into fresh green florals with hints of apricot, fusing together sensual florals of rose, orris and lily, perfectly rounded to bolder matured wood of oak and cedar. The uplifting dashes of musk with a subtle brush of leather add a personal masculine touch boasting confidence and style.

Captured in a bold frosted crystal cubed bottle, showing off the decadent purple liquid cologne, complemented by classic finishes, modern simplistic layout and new age packaging innovation.

Paragon for Her:

Paragon for Her compliments the self assured sophistication and femininity of woman. Light green citrus notes highlighted by fresh bail and mandarin introduce your sensed to hits of floral rose, jasmine, narcissus and exotic spices. These are merged together with hints of musk, amber, sandal wood, aromatic cinnamon leaf and tonka being the main body of the fragrance with seductive florals adding the perfect touch.

Captured in a bold frosted cubed bottle, showing off the green fresh floral liquid perfume, complemented by classic finishes, modern simplistic layout and new age packaging innovation.